Vertical Intelligence’s Commitment to the GDPR
The GDPR (General Data Protection Regulation) is an important piece of legislation that is designed to strengthen and unify data protection laws for all individuals within the European Union. The regulation became effective and enforceable on the 25th May 2018.
What is Vertical Intelligence doing about the GDPR?
Vertical Intelligence value our customers rights to privacy. Compliance with and to international law and regulations are very important to us. We are taking many steps across the entire company to ensure we will be ready for the GDPR. Below is a condensed version of our GDPR Roadmap. Based on the research conducted we are confident these changes will address the requirements of GDPR.
- Publicly presenting our 3rd Party partners
- Updating a Data Processing Agreement
- Research the areas of our product and our business impacted by GDPR. And present useful links to information about GDPR
- Updated and created a new Opt-Out function
- Provided details of how you can take action to NOT Be Tracked on browsers
- Feedback Consent on all contact forms
- Implement the required changes to our internal processes and procedures required to achieve and maintain compliance with GDPR.
What do Vertical Intelligence Customers need to do?
There are three things that you might need to do depending on your situation and jurisdiction. Below are the only impactful changes that we can foresee that might affect you as a result of using Vertical Intelligence:
- If you are in the European Union you’ll likely want to sign a Data Processing Agreement with Vertical Intelligence. We’re happy to do so.
- You can review and sign a copy of our Data Processing Agreement. We will be sending them out to partners shortly to be signed and then we can countersign it and provide you with the fully signed agreement.
I’m new to the GDPR and would love more details on what it is
The General Data Protection Act (GDPR) is considered to be the most significant piece of European data protection legislation to be introduced in the European Union (EU) in 20 years and will replace the the 1995 Data Protection Directive.
The GDPR regulates the processing of personal data about individuals in the European Union including its collection, storage, transfer or use. Importantly, under the GDPR, the concept of “personal data” is very broad and covers any information relating to an identified or identifiable individual (also called a “data subject”).
It gives data subjects more rights and control over their data by regulating how companies should handle and store the personal data they collect. The GDPR also raises the stakes for compliance by increasing enforcement and imposing greater fines should the provisions of the GDPR be breached.
The GDPR enhances EU individuals’ privacy rights and places significantly enhanced obligations on organizations handling data.
In summary, here are some of the key changes to come into effect with the upcoming GDPR:
- Expanded rights for individuals: The GDPR provides expanded rights for individuals in the European Union by granting them, amongst other things, the right to be forgotten and the right to request a copy of any personal data stored in their regard.
- Compliance obligations: The GDPR requires organizations to implement appropriate policies and security protocols, conduct privacy impact assessments, keep detailed records on data activities and enter into written agreements with vendors.
- Data breach notification and security: The GDPR requires organizations to report certain data breaches to data protection authorities, and under certain circumstances, to the affected data subjects. The GDPR also places additional security requirements on organizations.
- New requirements for profiling and monitoring: The GDPR places additional obligations on organizations engaged in profiling or monitoring behavior of EU individuals.
- Increased Enforcement: Under the GDPR, authorities can fine organizations up to the greater of €20 million or 4% of a company’s annual global revenue, based on the seriousness of the breach and damages incurred. Also, the GDPR provides a central point of enforcement for organizations with operations in multiple EU member states by requiring companies to work with a lead supervisory authority for cross-border data protection issues.
If you are a company outside the EU, you should still be aware of this. The provisions of the GDPR apply to any organization that processes personal data of individuals in the European Union, including tracking their online activities, regardless of whether the organization has a physical presence in the EU.